Get Business for Punks: Break All the Rules--the BrewDog Way PDF

ISBN-10: 0241290112

ISBN-13: 9780241290118

ISBN-10: 1101979925

ISBN-13: 9781101979921

Forget approximately development a business—businesses fail and fade into oblivion. begin a revolution instead. 

James Watt all started a uprising opposed to tasteless mass marketplace beers through founding BrewDog, now one of many world’s best-known and quickest transforming into craft breweries, recognized for beers, bars, and crowdfunding. during this clever, humorous e-book, he stocks his tale and explains the way you can also tear up the rule of thumb ebook and begin an organization by yourself phrases. It’s an anarchic, DIY advisor to entrepreneurship—and a brand new manifesto for business.

After spending seven years at the excessive seas of the North Atlantic, James Watt all started BrewDog craft brewery in Scotland along with his ally, Martin Dickie. They didn’t have a marketing strategy. All they'd was once a mis­sion to revolutionize beer consuming and make folks as captivated with craft beer as they are. 
They’ve succeeded. inside many years, BrewDog used to be huge—a world-famous craft brewery with beer bars world wide and thousands of fanatics. these lovers turned literal backers in their enterprise with the creation of an unparalleled crowdfunding flow, fairness for Punks. And in rewriting the checklist books and kickstarting a revolution—James and BrewDog inadvertently solid a complete new method of business. 

Business for Punks bottles the essence of James’s equipment in an available, sincere mani­festo. between his mantras: 

·  Cash is motherf*cking king. funds is the lifeblood of your organization. video display each penny as though your lifestyles is dependent upon it—because it does.
·  Get humans to hate you. You won’t win by way of try­ing to make each person chuffed, so don’t trouble. enable haters gasoline your hearth whenever you specialize in your hard-core enthusiasts.
·  Steal and bastardize from different fields. Take idea freely anywhere you discover it— other than from humans on your personal undefined.
·  Job interviews suck. They by no means exhibit if a person may be an excellent worker, in basic terms how sturdy that individual is at interviews. in its place, take them for a try out force and notice if they’re passionate and an excellent tradition fit.

Business for Punks rethinks traditional enterprise knowledge so that you can transcend the norm. It’s an anarchic, crucial advisor to thriving by yourself terms.

From the Hardcover edition.

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Business for Punks: Break All the Rules--the BrewDog Way

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