's Corporate Design Thinking: Wie Unternehmen ihre Innovationen PDF

ISBN-10: 3658129794

ISBN-13: 9783658129798

Dieses Buch schließt die Lücke bisher bestehender Design-Thinking-Literatur und zeigt, WIE layout pondering in Unternehmen gelebt werden muss, um Innovationsprojekte erfolgreich zu implementieren.

Zahlreiche Beispiele aus der unternehmerischen Praxis der Autoren vermitteln anschaulich, wie eine klare Nutzerfokusierung bei der Entwicklung neuer Ideen zum Wettbewerbsvorteil wird. Im Mittelpunkt stehen dabei die drei Bereiche Mensch, interne Organisationskultur sowie das externe Unternehmensumfeld.

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Corporate Design Thinking: Wie Unternehmen ihre Innovationen erfolgreich gestalten (German Edition)


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