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Come si organizza un’attività di vendita on-line? Quali sono i vantaggi? Come sfruttare al massimo le potenzialità dei social community? E nello specifico, che caratteristiche deve avere l’e-commerce applicato al mondo del libro? A queste e a molte altre domande risponde il quantity di Letizia Fabbri e Davide Giansoldati che, forti della loro esperienza diretta sul campo, forniscono molti consigli pratici consistent with chi opera in questo settore. Con un linguaggio chiaro ed efficace i due autori, esperti di editoria, e-commerce e advertising on-line, guidano il lettore nei meandri della net analytics, dell'email advertising and marketing e della fidelizzazione dei clienti. Completano il quantity una serie di studi di casi significativi in step with vedere come ottimizzare i risultati, un glossario dei termini più utili in keeping with orientarsi nel mondo dell’e-commerce e una bibliografia ragionata. Uno strumento prezioso e completo, indispensabile according to tutti coloro che già operano (o desiderano farlo) nel mondo editoriale e della vendita del prodotto libro.

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E-commerce per editori e librai (Italian Edition)


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